December 12th - New York
Follows:
Digital data from customer interactions is growing at exponential rates. You have more information about customers, prospects, influencers, and competitors than ever before. But do you know how to cost-effectively harness this data? Or how to use data science to discover and apply new insights to your business bottom-line?
That's where Big Analytics 2012 can help. In New York City on December 12th, you can join industry leaders such as Forrester, Barnes & Noble, Razorfish, and others who tapped the data deluge for competitive advantage and would like to share what they have learned along the way.
This event is a unique opportunity to learn more about the convergence of data science, digital marketing, Hadoop, data warehousing, and in-database analytics. It's also your chance to go beyond the "big data" hype to see how these technologies are being applied to drive business innovation.
Here is just a sample of what will be covered:
Digital Marketing Optimization – consumer behavioral insight, clickstream path analysis, and marketing attribution that goes far beyond last click attribution to optimize online marketing spend
Data Science – adopting a "fail fast" data discovery process to quickly and easily ingest and explore big, complex data and deliver new, high-value analytics or data-driven products to the business
 
Drive competitive
advantage with data
Sheraton New York Hotel and Towers
811 7th Avenue 53rd St
New York, NY 10019
Wed, Dec 12, 2012
8:30 AM - 6:30 PM EST
Featured Speakers:

Ari Kaplan
President,
Major League Baseball Statistical Analyst
AriBall

Igor Elbert
VP of Quantitative Analytics for
Barnes & Noble
 
 
     
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