Analytic Platforms "...analytic database management system (ADBMS) players have sought to upend the notion that one database is sufficient for all storage and usage of corporate information. They have evangelized and successfully introduced the analytic platform and proven its value."
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Why you need an analytic platform - common issues which traditional data warehouses fail to address
How data growth and new types of data create advanced analytic opportunities
The difference between an analytic DBMS and a general-purpose DBMS
Results from real-life implementations at companies including comScore

Merv Adrian Merv Adrian founded IT Market Strategy after three decades in the IT industry. Merv  spent six years at Forrester Research as Senior Vice President, during which he helped  restructure the research organization after its acquisition of Giga Information Group,  where he previously had been an analyst and research manager, executive editor of the  monthly Research Digest and weekly GigaFlash, and chair of the GigaWorld conference  (later Forrester IT Forum).

Colin White Colin White is the President of DataBase Associates Inc. and founder of BI Research.  As an analyst, educator and writer he is well known for his in-depth knowledge of data  management, information integration, and business intelligence technologies and how  they can be used for building the smart and agile business. With many years of IT  experience, he has consulted for dozens of companies throughout the world and is a  frequent speaker at leading IT events.

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