Merv Adrian founded IT Market Strategy after three decades in the IT industry. Merv spent six years at Forrester Research as Senior Vice President, during which he helped restructure the research organization after its acquisition of Giga Information Group, where he previously had been an analyst and research manager, executive editor of the monthly Research Digest and weekly GigaFlash, and chair of the GigaWorld conference (later Forrester IT Forum).
Colin White is the President of DataBase Associates Inc. and founder of BI Research. As an analyst, educator and writer he is well known for his in-depth knowledge of data management, information integration, and business intelligence technologies and how they can be used for building the smart and agile business. With many years of IT experience, he has consulted for dozens of companies throughout the world and is a frequent speaker at leading IT events.