When Polo lets you use your mobile phone to buy a pair of pants, you know there’s something interesting going on.
The trend is inevitable: purchasing becomes easier and more frictionless. You could buy something at the store or from your home. But now you can buy stuff while you jog in the park, while you bike (it’s not illegal yet), or even while you’re reading a distressing email on your iPhone (shopping therapy at its best.)
As purchasing gets easier and pervasive, we’ll tend to buy things in smaller quantities and more often. Which means more consumer behavior data will be available for analysis by advertisers and retailers to better target promotions to the right people at the right time.
In this new age, where interaction of buyers with shops and brands is much more frequent and intimate, enterprises who use their data to understand their customers will have a huge advantage over their competition. That’s one of the reasons why at Aster we’re so excited building the tools for tomorrow’s winners.