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By Steve Wooledge in Analytics, Blogroll, Frontline data warehouse on October 26, 2008
   

In a down economy, marketing and advertising are some of the first budgets to get cut. However, recessions are also a great time to gain market share from your competitors. If you take a pragmatic, data-driven approach to your marketing, you can be sure you’re getting the most ROI from every penny spent. It is not a coincidence that in the last recession, Google and Advertising.com came out stronger since they provided channels that were driven by performance metrics.

That’s why I’m excited that Aster Data Systems will be at Net.Finance East in New York City next week. Given the backdrop of the global credit crisis, we will learn first-hand the implications of the events in the financial landscape.  I am sure the marketing executives are thinking of ways to take advantage of a change in the financial landscape, whether it’s multi-variate testing, more granular customer segmentation, or simply lowering the data infrastructure costs associated with your data warehouse or Web analytics.

Look us up if you’re at Net.Finance East - we’d love to learn from you and vice-versa.


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