18
Nov
By Tasso Argyros in Blogroll, Frontline data warehouse on November 18, 2008
   

I recently wrote an article with Enterprise Systems Journal on how retailers can benefit from innovations in “always on” databases. This story is based on the real-life experiences of one of our customers during the last holiday shopping season. They saw a spike in traffic and quickly scaled their frontline data warehouse built with Aster Data Systems. This allowed them to maintain the service level agreements with the business for product cross-promotion without needing to wait to plan an upgrade in the off-season.

Thinking about more than query performance and initial system cost is something we believe firmly in. People often overlook the cost of maintaining and scaling systems in a time of need.

After next week, let us know - how did your favorite e-tailers fare on ‘Black Friday’ and ‘Cyber Monday’? Did their recommendation engines deliver, or did they leave cash in your wallet that got spent elsewhere?


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