21
Feb
By Tasso Argyros in Analytic platform, Analytics, Analytics tech, Database, MapReduce on February 21, 2012
   

It has been about seven years since Aster Data was founded, four years since our industry-first Enteprise SQL-MapReduce implementation (first commercial MapReduce offering) and three years since our first Big Data Summit event (the first “Big Data” event in the industry as far as I know). During this whole time, we have witnessed our technology investments take off together with the Big Data market – just think how many people had never even heard the word MapReduce three years ago, and how many swear by it today!

As someone who was caught in the Big Data wave since 2005, I can tell you that the stage of the market has changed significantly during this time – and with it, the challenges that Enterprise customers face. A few years ago, customers were realizing the challenges that piles of new types of data were bringing – big volumes (terabytes to petabytes) and new, complex types (multi-structured data such as weblogs, text, customer interaction data); but at the same time, the opportunities that the new analytical interfaces, like MapReduce, were enabling. Fast forward to today and most enterprises are trying to put together their Big Data strategies and make sense of what the market has to offer – and as a result there is a lot of market noise and confusion: it is usually not clear what use cases apply to traditional technologies versus new; how to reconcile existing technologies with new investments; and what type of projects will they give them highest ROI versus a long and painful failure.

Teradata and Teradata Aster have a high interest in customers being successful with Big Data challenges and technologies, because we believe that the growth of the market will translate into growth for us. Given Teradata’s history in being the #1 strategic advisor to customers around data management and analytics, we only want to offer the best solutions to our customers. This includes our products –which are recognized by Gartner as leading technologies in Data Warehousing and Big Data analytics– but also our expertise helping customers how to use complementary solutions, like Hadoop, and making sure that the total solution works reliably and succeeds in tackling big business problems.

With this partnership, we are taking one more step towards this direction. So we are announcing three things:

1. Teradata and Hortonworks will work together to jointly solve big challenges for our customers. This is a win/win for customers and the industry.

2. Our intent to do joint R&D to make it easier for customers that use products from Teradata and Hadoop to utilize these products together. This is important because every enterprise will look to combine new technologies with existing investments, and there is plenty of opportunity to do better.

3. A set of reference architectures that combine Teradata and Hadoop products to accelerate the implementation of Big Data Big Data projects. We hope that this will be a starting point that will save enterprises time and money when they embark on Big Data projects.

We believe that all the above three points will translate into eliminating risks and unnecessary trial and error. We have enough collective experience to guide customers to avoid failed projects and traps. And by helping clear up some of the confusion in the big data market, we hope to accelerate its growth and the benefit to Enterprises that are looking to utilizing their data to become more competitive and efficient.


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