The conversation around “big data” has been evolving beyond a technology discussion to focus on analytics and applications to the business. As such, we’ve worked with our partners and customers to expand the scope of the Big Data Summit events we initiated back in 2009 and have created Big Analytics 2012 – a new series of roadshow events kicking off in San Francisco on April 19, 2012 .
According to previous attendees and market surveys, the greatest big data application opportunities in businesses are:
- Digital marketing applications such as multi-channel analytics and testing to better understand and engage your customers
- Using data science and analytics to explore and develop new markets or data-driven services
Companies like LinkedIn, Edmodo, eBay, and others have effectively applied data science and analytics to take advantage of the new economics of data. And they are ready to share details of what they have learned along the way.
Big Analytics 2012 is a half-day event, is absolutely free to attend, and will include insight from industry insiders in two different tracks: Digital Marketing Optimization, and Data Science and Analytics. Big Analytics 2012 is a great way to meet and hear from your peers such as: executives who want to learn more about leveraging advanced analytics to a competitive advantage, interactive marketing innovators who want access to “game changing” insights for digital marketing optimization, enterprise architects and business intelligence professionals looking to provide big data infrastructure and data scientists and business analysts who are responsible for developing new data-driven products or business insights.
Come to learn from the panel of experts and stay for an evening networking reception that will put you in touch with big data and analytics professionals from throughout the industry. Big Analytics 2012 will be coming soon to a city near you. Click here to learn more about the event and to register now.