Barnes & Noble Democratizes Analytics
With Aster Data’s analytic platform, Barnes & Noble is able to:
- Converge data silos for cross-channel insight
- Improve targeting with deeper personalization
- Build a more advanced recommendation engine
- Optimize co-marketing initiatives
The Best Insights Possible
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Whitepaper: A New Approach for Large-Scale Data Management and Data Analysis |
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Whitepaper: Deriving Deep Insights from Large Datasets |
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Research Report: MapReduce and the Data Scientist |
