Barnes & Noble - Cross-channel Analytics for
Deeper Customer Insights
With Teradata Aster’s analytic platform, Barnes & Noble is able to:
- Converge data silos for cross-channel insight
- Improve targeting with deeper personalization
- Build a more advanced recommendation engine
- Optimize co-marketing initiatives
The Best Insights Possible
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White Paper: MapReduce and the Data Scientist
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Webcast: Marketing Attribution Analysis featuring Razorfish
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Customer Spotlight: Check out more customer stories
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