Barnes & Noble - Cross-channel Analytics for
Deeper Customer Insights


With Teradata Aster’s analytic platform, Barnes & Noble is able to:

  • Converge data silos for cross-channel insight
  • Improve targeting with deeper personalization
  • Build a more advanced recommendation engine
  • Optimize co-marketing initiatives
Barnes & Noble
The Best Insights Possible
White Paper: MapReduce and the Data Scientist
Webcast: Marketing Attribution Analysis featuring Razorfish
Customer Spotlight: Check out more customer stories