Customer Videos & Digital Media

"Teradata Aster gives us the analytic capability to provide best-in-class digital marketing optimization for our clients, enabling us to go far beyond last click to provide more accurate marketing attribution. Our clients are seeing a 3% to 10% positive impact on revenue from marketing attribution insights."

"The idea is to drive towards a white glove customer experience, so that we know you as an individual even if you’ve only come to us three or four times. Now we can have an interaction that is much more personalized."

"Teradata Aster’s a platform that enables us to do more with the information [we collect] in a sustainable, scalable way. It helps us have a better site, have more engagement, and better interaction. It allows us to be more responsive to the customer, with a finger on the pulse of what’s going on."

"We chose Teradata Aster to work to help us integrate more analytics to provide more detailed data back to our clients that can give them more insight into whether advertising is working, whether it is convincing people to go and purchase the brand or if it’s changing their opinions of the brand as well as just helping people understand the brands that are out there advertising."

"Having great content is critical, but ensuring that content is made visible to the right audience is the game changer. The ability to use big data and digital marketing analytics technologies to understand path and preference is going to give us that edge."