Every month we have billions of ad impressions coming
into our servers that we need to analyze for our clients.
By moving to an in-house solution with Teradata Aster, we
have been able to run advanced analytical queries on big
data and provide insights in as close to real-time as
possible. This speed is an extreme value-add, both
to us as a company and to our customers, as we help
them optimize marketing initiatives across all media channels.  

Teradata Magazine Article: 5 Tips for Working Your Data Harder from InsightExpress

Research Analytics: Evolving the World of Market Research
Businesses have always made decisions based on data, historically as part of the market research function, but with the emergence of Big Data, research has taken a back seat to analytics. This session will examine the evolution of the research industry highlighting the significant changes that have affected data buyers over the past 50 years. Special attention is paid to how big data has changed the market research landscape and how the market research department is evolving into a research analytics function that answers the "who," "what," and "how" questions via big data, and the "why" questions via attitudinal data. Details will be provided on how InsightExpress has evolved from a market research company to a research analytics company through the deliberate implementation of a hybrid attitudinal/data warehouse platform. Discussion will cover the learning and challenges experienced in implementing and deploying a hybrid solution for data collection.