Communications

The communications market is undergoing a tectonic shift – which means that a land of opportunities is opening up! Regulations are changing, carriers are consolidating, and next-generation services such as VoIP (voice-over-Internet protocol) and IPTV (Internet protocol television) are gaining market share.

To keep a competitive edge, you need deeper insights into operations to make processes more efficient , while increasing revenue by targeting promotions for new and existing customers.

Aster provides the analytic horsepower required on a massive scale for applications such as:

  • Targeted marketing promotions – deliver personalized and relevant offers.
  • Fraud analysis and prevention – discover fraud patterns more quickly and update scoring models/rules more frequently.
  • Customer churn prevention analysis – identify customer segments likely to churn and update churn scoring models more frequently.
  • Revenue assurance
  • Network optimization – determine most profitable data routing with detailed network analysis.
  • CDR (call detail record) analysis – track, analyze, and alert at the most atomic customer data level.

Common issues impacting communications data warehouses:

Communications Issue Technical Causes
Historical data retention policies increasing Data Growth and Scaling
Frequent updates to promotion targeting rules Query Performance, Data Loading
Fraud and churn scoring models become outdated quickly Query Performance, Scaling
Too much network traffic and CDR data to analyze atomic detail Data Growth, Scaling, Data Loading
Difficulty managing home-grown database clusters Administration and Scaling

 

Top Picks
Whitepaper: New MapReduce Whitepaper
Webcast: Bringing Big Data Analytics to the Enterprise - 11/12, with Merv Adrian
Webinar: Service Oriented 'Analytics' - 11/19, with James Kobelius
We have done an analysis of what is currently available in the market concerning modern large-scale data analytics solutions, and Aster Data had the most complete product that met our requirements for rich analytics, scale, speed and overall cost of ownership.

Telefonica I+D
Richard Benjamins, Director of User Modeling