Teradata Applications

Having great content is critical, but ensuring that content is made visible to the right audience is the game changer. The ability to use big data and digital marketing analytics technologies to understand path and preference is going to give us that edge.     
  Nanea Reeves, Chief Operating Officer, Machinima  

In this recorded webcast, learn how to get the power to capture, analyze and understand your consumers' behavior online so you can super-charge your digital marketing efforts and resulting conversion rates. Nanea Reeves, Chief Operating Officer of Machinima — the largest entertainment network on YouTube and a highly successful digital marketing organization — will discuss how online marketers can leverage audience analytics to increase market share and drive success, increased engagement and ROI.

Nanea Reeves
Chief Operating Officer, Machinima

Webcast: Watch the webcast featuring Machinima's COO
Featured Resource

Game On: Machinima Selects Teradata for Real-Time Insights to Drive Viewer Growth

Having an analytics backbone powered by Teradata will help Machinima better understand viewer behavior and leverage ‘influencers’ to reach and cultivate a larger audience,” said Nanea Reeves, Chief Operating Officer of Machinima.

Read the full Press Release

About Machinima
Machinima is the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima serves over 2.1 billion video views a month, and reaches over 191 million gamers monthly. Machinima’s global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. Machinima is fast-becoming a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by MK Capital and Redpoint Ventures, and is headquartered in Los Angeles, California.

For more information, please visit www.machinima.com