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Mzinga Case Study: Mzinga provides social software and analytics to their customers. But as their customers’ social media and networks continued to expand, so did related data volumes, ultimately creating processing bottlenecks that suffocated user analysis.
Read on to learn more about how they solved this challenge and the results. |
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| On-Demand Webcast: Leverage the Science of Social to Create Customer, Employee and Brand Experiences |
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Forrester Research, Inc. Senior Analyst James G. Kobielus has a wealth of knowledge about how new big data technologies help organizations leverage the science of social. Understand the options for social media and social analytic technologies and what differentiates a big data approach from others. Then hear how Mzinga uses the big data, Aster MapReduce Platform, in combination with social intelligence to bring value to their business and their customers through social influencer analysis. |
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On-Demand Webcast: Developing Innovation through Social Collaboration – A Case Study in Big Data Analytics
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Steve Wooledge, Senior Director of Marketing for Teradata’s Aster Data Center of Innovation speaks on developing innovation through social collaboration, through the development of the world’s first big data SQL-MapReduce® portal. |
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Mzinga’s presentation at the Teradata PARTNERS User Group Conference
October 2-6 in San Diego, CA |
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Navdeep Alam, Director of Data Architecture, Mzinga
Using Social Intelligence to Help Shape Customer Relationships & Drive ROI
We've all heard about the wisdom of crowds, including employees, partners and customers—but can the crowd really help you find answers to business problems? Can it help you gain greater insight into meeting customer needs, improving loyalty, and sustaining and growing revenue? |
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The answer is yes. With today's social analytics technologies and techniques enabled by the Aster Data Analytic Platform, you can use data from your audience's behavior to change your own online interactions and communication strategies. But you need more than just technology—you need an understanding of how collaboration and engagement play into customer behaviors, needs and interests. |
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| Read the latest Mzinga buzz on their blog. |
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| Read the latest Teradata buzz on their blog. |
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Watch the video featuring Mzinga’s Director of Data Architecture, Navdeep Alam: Mzinga Helps the World’s Leading Brands Talk and Listen in Social Media.
