Aster Data Systems Named AlwaysOn OnMedia 100 Winner

Company Selected as Technology Innovator in Data Warehousing 

Redwood City, Calif. – January 22, 2009 – Aster Data Systems, a proven leader dedicated to providing the best analytic databases for frontline data warehousing, today announced it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Aster was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction..

"This award not only recognizes our accomplishments, growth and customer traction, but also our vision for data warehousing across the enterprise," said Mayank Bawa, CEO and Co-Founder of Aster. "We are here to change the game in Media and Advertising by providing our customers rapid and rich access to data on the frontlines of their business. The power of frontline data warehousing enables Media and Advertising companies to improve their reach and fine-tune their frequency to ensure that the right content reaches the right person at the right time."

Aster and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.

“The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered," said Tony Perkins, founder and editor of AlwaysOn. "We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/30893.

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network.  In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming.  No other media brand has dared to create such open interaction with its readers and event participants.

About Aster Data Systems
Aster Data Systems is a proven leader in high-performance analytic database systems for frontline data warehousing - bringing deep insights on data analyzed on clusters of low-cost commodity hardware. The Aster nCluster database cost-effectively powers frontline analytic applications for companies such as MySpace, aCerno (an Akamai company), and ShareThis. Running on low-cost off-the-shelf hardware, and providing 'hands-free' administration, Aster enables enterprises to meet their data warehousing needs within their budget. Aster is headquartered in Redwood City, California and is backed by Sequoia Capital, JAFCO Ventures, Cambrian Ventures, and First-Round Capital, as well as industry visionaries including David Cheriton, Rajeev Motwani and Ron Conway. For more information please visit http://www.asterdata.com, or call 650-232-4400.

Aster Data Systems, Aster nCluster and the Aster logo are registered trademarks of Aster Data Systems. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders. Statements herein are based on normal operating conditions and are not intended to create any implied warranty of merchantability for fitness for a particular purpose. Aster Data Systems reserves the right to modify at any time without notice these statements, our services, products, and their warranty and performance specifications.

Press Contact:
Zenobia Godschalk
ZAG Communications
678.799.8279
zenobia@zagcommunications.com

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