Specific Media Chooses Aster Data Warehousing Solution

San Carlos, CA – April 7, 2009 – Aster Data Systems, a proven leader in high-performance database systems for data warehousing and analytics, today announced that Specific Media, the advertising industry's largest independent online advertising network, has selected the Aster Data Systems nCluster database to support its vast collection of analytics data. Specific Media attracts 143 million unique visitors a month in the U.S., and enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites.

"Aster Data provided a flexible solution with a high level of distributed analytic processing power on commodity hardware, which was attractive to us since we did not want to commit to a data warehouse technology that could be outdated in a few months," said Brian Burdick, senior vice president of technology for Specific Media. "During the evaluation process, we found that Aster Data was extremely responsive to our requests. The company's strong customer service was another reason we ultimately selected them as our partner."

Aster's world-class technical services organization is comprised of experts from Oracle, Teradata, Microsoft, and Business Objects. The team has delivered and deployed some of the industry's largest data warehouses, including multiple 100+ TB production systems.

About Aster Data Systems
Aster Data Systems is a proven leader in high-performance database systems for data warehousing and analytics - the first DBMS to tightly integrate SQL with MapReduce - providing deep insights on data analyzed on clusters of low-cost commodity hardware. The Aster nCluster database cost-effectively powers frontline analytic applications for companies such as MySpace, aCerno (an Akamai company), and ShareThis. Running on low-cost off-the-shelf hardware, and providing 'hands-free' administration, Aster enables enterprises to meet their data warehousing needs within their budget. Aster is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, Cambrian Ventures, and First-Round Capital, as well as industry visionaries including David Cheriton, Rajeev Motwani and Ron Conway. For more information please visit http://www.asterdata.com, or call 650-232-4400.

The Power of MapReduce with the Rich Functionality of an RDBMS
Aster nCluster provides a first in the database world: In-Database MapReduce. MapReduce is a programming model that was popularized at Google in 2003 to process large unstructured data sets distributed across thousands of nodes. In-Database MapReduce enables enterprises to harness the power of MapReduce while managing their data in Aster nCluster, a highly scalable relational database system for frontline data warehousing. Just like its massively parallel execution environment for standard SQL queries, Aster nCluster now adds the ability to implement flexible MapReduce functions for parallel data analysis and transformation inside the database. Aster nCluster In-Database MapReduce functions are simple to write and are seamlessly integrated within SQL statements. They rely on SQL queries to manipulate the underlying data and provide input. The functions can procedurally manipulate such input data and provide outputs that can be further consumed by SQL queries or be written into tables within the database.

nPath
Aster nCluster provides a first in the database world: In-Database MapReduce. MapReduce is a programming model that was popularized at Google in 2003 to process large unstructured data sets distributed across thousands of nodes. In-Database MapReduce enables enterprises to harness the power of MapReduce while managing their data in Aster nCluster, a highly scalable relational database system for frontline data warehousing. Just like its massively parallel execution environment for standard SQL queries, Aster nCluster now adds the ability to implement flexible MapReduce functions for parallel data analysis and transformation inside the database. Aster nCluster In-Database MapReduce functions are simple to write and are seamlessly integrated within SQL statements. They rely on SQL queries to manipulate the underlying data and provide input. The functions can procedurally manipulate such input data and provide outputs that can be further consumed by SQL queries or be written into tables within the database.

Aster Data Systems, Aster nCluster and the Aster logo are registered trademarks of Aster Data Systems. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders. Statements herein are based on normal operating conditions and are not intended to create any implied warranty of merchantability for fitness for a particular purpose. Aster Data Systems reserves the right to modify at any time without notice these statements, our services, products, and their warranty and performance specifications.

Press Contact:
Zenobia Godschalk
ZAG Communications for Aster Data Systems
678.799.8279
zenobia@zagcommunications.com

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