Aster Data Systems Appoints Mark Cranney as Executive Vice President of Worldwide Field Operations

Former Opsware/HP Sales Executive to Further Accelerate Company Growth through Worldwide Sales Operations

San Carlos, Calif. – July 29, 2009 – Aster Data Systems, a proven leader dedicated to providing the best data analytics and management platform for ‘Big Data’ applications, today announced that Mark Cranney has joined the company as Executive Vice President of Worldwide Field Operations.

Cranney has over 20 years of sales experience, with a strong focus on selling and deploying enterprise software into the Global 2000. He comes to Aster Data from Hewlett-Packard (HPQ), where he was the Vice President of the Americas for the Software and Solutions business unit. Prior to HP, he was the executive vice president of worldwide field operations at Opsware, where Cranney built and led an international sales, services, and support organization that grew sales from $18 million to $102 million prior to Opsware being acquired by HP in 2007 for $1.65B. Before joining Opsware, Cranney was the senior vice president of the Americas at Parametric Technology Corporation.

"There is major interest from Global 2000 companies for Aster’s already-proven nCluster data management solution. I am thrilled to grow Aster’s worldwide operations and establish our market leadership,” said Mark Cranney, Executive Vice President, Worldwide Field Operations, Aster Data Systems. “Our customers today have already proven that Aster brings a unique new solution for data analysts and management of today’s ‘Big Data’ applications."

With Aster’s recently-closed Series B financing and $27 million of funding to date, Cranney will rapidly build a global team to respond to customers worldwide that are in need of Aster's nCluster platform. Cranney’s organization will include sales, pre-sales engineering, channel sales, services, and support.

"We are delighted to have Mark join us to lead our field operations. We are putting a world-class executive team together to bring a world-class product to our customers,” said Mayank Bawa, CEO, Aster Data Systems. “Mark’s experience in building strong customer relationships with both enterprise companies and government agencies will help us expand our market share even more quickly.”

About Aster Data Systems
Aster Data Systems is a proven leader dedicated to providing the best data analytics and management platform for ‘Big Data’ applications – the first DBMS to tightly integrate SQL with MapReduce - providing rich insights on data managed on clusters of inexpensive commodity hardware. The Aster nCluster database cost-effectively powers rich analytic applications for companies such as Coremetrics, MySpace, aCerno (an Akamai company), and ShareThis. Running on low-cost off-the-shelf hardware, and providing 'hands-free' administration, Aster enables enterprises to meet their data warehousing and analytics needs within their budget. Aster is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, Cambrian Ventures, and First Round Capital, as well as industry visionaries including David Cheriton and Ron Conway. For more information please visit http://www.asterdata.com, or call 650-232-4400.

Aster Data Systems, Aster nCluster and the Aster logo are registered trademarks of Aster Data Systems. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

Press Contact:
Marlena Fernandez Berkowitz
ZAG Communications for Aster Data Systems
303.408.3155
marlena@zagcommunications.com

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