Aster Data Appoints Sharmila Shahani-Mulligan as Executive Vice President, Worldwide Marketing

San Carlos, Calif. - September 8, 2009 - Aster Data, a proven leader dedicated to providing the best data analytics and management platform for ‘Big Data’ applications, today announced that Sharmila Shahani-Mulligan has joined the company as Executive Vice President of Worldwide Marketing.

Shahani most recently was Chief Marketing Officer of the Business Technology Optimization (BTO) business within HP Software, where she was responsible for the go-to-market strategy and solutions marketing for the multi-billion dollar software portfolio that spanned all major aspects of IT management. Before joining Hewlett-Packard, Shahani served as Executive Vice President of Marketing at Opsware Inc., a publicly traded company and leader in the Data Center Automation market. At Opsware, Shahani was responsible for all marketing functions including driving the creation of the data center automation market category. Shahani led marketing from the start of Opsware in 2002 to its eventual acquisition by Hewlett-Packard for $1.65 billion in September 2007.

"We are thrilled to have a senior marketing executive of Sharmila’s caliber on our team," said Mayank Bawa, CEO of Aster Data. "She brings years of experience in shaping new markets, including her experience with the Application Server and Data Center Automation markets, and has led and grown global marketing teams through the development of new high-growth market categories. This experience will prove valuable as Aster leads a revolutionary breakthrough in data warehousing and big data processing. Sharmila will take the lead in growing Aster’s high-growth market, growing the brand worldwide, raising our profile as we set new standards in data warehousing and analytics, accelerating demand and ramping the sales forces as we expand worldwide.”

“Aster has a stellar team and a customer base that has proven that Aster’s innovations in data warehousing and data analytics are truly unique,” said Sharmila Shahani-Mulligan, Executive Vice President, Aster Data. “I am excited to join the company during its phase of rapid growth and look forward to the opportunity to help revolutionize data warehousing and establish a new high-growth market category.”

Before joining Opsware, Shahani served as vice president of marketing and business development for Totality, a privately held managed services provider focused on e-business operations. Previously, she was vice president of product marketing for America Online's E-commerce Services group. As the business owner for strategic e-commerce services, Shahani drove product strategy, programming, online and offline marketing, and strategic partnerships. Upon AOL's acquisition of Netscape, Shahani was a key member of the integration committee focused on developing the product and marketing strategy for Sun’s launch of iPlanet. Prior to this, Shahani was vice president of product marketing at Netscape Communications, responsible for Netscape's complete infrastructure product line. She was also an early member of Kiva Software where she was instrumental in driving the creation of the Application Server market and making Kiva Software the leading Application Server company. Shahani led marketing for the company until Netscape's acquisition of Kiva Software.

Shahani has also held managerial positions at General Magic, Microsoft, and Hewlett-Packard. She received her Masters in Management from the Kellogg Graduate School and her BA in Business & Economics, and BS in Computer Science from Northwestern University.

About Aster Data
Aster Data is a proven leader dedicated to providing the best data analytics and management platform for ‘Big Data’ applications - the first DBMS to tightly integrate SQL with MapReduce - providing deep insights on data analyzed on clusters of low-cost commodity hardware. The Aster nCluster database cost-effectively powers frontline analytic applications for companies such as Coremetrics, MySpace, aCerno (an Akamai company), and ShareThis. Running on low-cost off-the-shelf hardware, and providing 'hands-free' administration, Aster enables enterprises to meet their data warehousing needs within their budget. Aster is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, Cambrian Ventures, and First-Round Capital, as well as industry visionaries including David Cheritonand Ron Conway. For more information please visit http://www.asterdata.com, or call 650-232-4400.

Aster Data, Aster nCluster and the Aster logo are registered trademarks of Aster Data. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

Press Contact:
Marlena Fernandez Berkowitz
ZAG Communications for Aster Data Systems
303.408.3155
marlena@zagcommunications.com

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