Mobclix Selects Aster Data to Move Analytics to the Cloud

Aster Data on Amazon Web Services Provides Mobclix with Real-Time Predictive Analysis and Behavioral Targeting

San Carlos, Calif. – December 17, 2009 - Aster Data, a proven leader dedicated to providing the best data processing and management platform for 'Big Data' applications, today announced that Mobclix, the industry's largest mobile ad exchange, has selected Aster nCluster Cloud Edition on Amazon Web Services (AWS) to deliver ultra-fast, sophisticated analytics. By using Aster’s scalable data analysis and data management platform, Mobclix can enhance its already highly targeted advertising platform with statistical analysis, ad placement optimization, and improved audience targeting to allow developers to maximize ad revenues and advertisers to increase campaign performance. Aster Data Version 4.0, a MPP Data-Application Server, is the first massively parallel data warehouse that fully runs applications inside enabling ultra-fast, deep data analysis on massive data scales.

Personalized ads have long been a dream for marketers. Now a perfect storm of consumer demand for mobile apps—with more than 120,000 for the iPhone alone—and advanced data processing platforms, are making highly targeted ads a reality. Aster nCluster Cloud Edition is the first and only MPP data warehouse to bring Online Precision Scaling™ to the Cloud, allowing companies to scale their systems on-the-fly without downtime. It provides maximum flexibility in scaling the data warehouse through one-click provisioning to increase or decrease storage or compute power across multiple functional tiers (e.g., query, loading, export, etc.) independently to meet workload requirements. Mobclix also chose to work with Aster Data because of the company’s patent-pending SQL-MapReduce framework which makes it easy to use parallel processing power for ultra-fast data analysis.

“As the first open marketplace for mobile advertising, Mobclix needed a database with unlimited scalability and the horsepower for real-time predictive analysis and behavioral targeting to ensure we serve ads from the highest paying network at any given moment,” said Shankar Radhakrishnan, Data Architect, Mobclix. “Aster nCluster Cloud Edition is the only data warehouse on AWS that allowed us to update our analytics environment for the next stage of our business—letting us store, scale, and process terabytes of complex data in the Cloud, quickly and at a low cost.”

By running analytics inside Aster Data’s MPP data warehouse, customers can achieve significantly faster and deeper data analysis on large data sets. Aster Data’s SQL-MapReduce in particular allows Mobclix to load semi-structured data into the Aster Data platform and parse out useful information into structured data. Previously this process took place outside the database using a separate infrastructure. By pushing this step to the Cloud, Mobclix is able to make key data usable much faster, letting clients—the end users—explore data in near real-time.

“Leading advertising exchanges and networks turn to Aster Data because of our endless scalability and superior analytics,” said Mayank Bawa, CEO of Aster Data. “Mobclix will continue to grow and lead the mobile advertising market because they stay ahead of the market and understand the best way to help mobile application developers and advertisers is to provide analytics that drive revenue and offer low-maintenance scalability to bolster their bottom line. By using Aster Data in the Cloud, Mobclix can leverage as much computing power as they need, when they need it.”

To learn more about Aster Data and Mobclix, visit us online at www.asterdata.com and www.mobclix.com.

About Aster Data
Aster Data is a proven leader in big data management and big data analysis for data-driven applications. Aster Data’s nCluster is the first MPP data warehouse architecture that allows applications to be fully embedded within the database engine to enable ultra-fast, deep analysis of massive data sets. Aster Data's unique “applications-within™” approach allows application logic to exist and execute with the data itself. Termed a “Massively Parallel Data-Application Server,” Aster Data’s solution effectively utilizes Aster’s patent-pending SQL-MapReduce together with parallelized data processing and applications to address the big data challenge. Companies using Aster Data include Coremetrics, MySpace, Akamai, Full Tilt Poker, and ShareThis. Aster Data is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, and Cambrian Ventures, as well as industry visionaries including David Cheriton, Ron Conway, and Rajeev Motwani. For more information please visit www.asterdata.com, or call 1.888.Aster.Data.

Aster Data, Aster Data nCluster, the Aster Data logo and Applications-Within™ are registered trademarks of Aster Data. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

Press Contact:
Marlena Fernandez Berkowitz
ZAG Communications for Aster Data Systems
303.408.3155
marlena@zagcommunications.com

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