Aster Data Positioned in Visionaries Quadrant in Magic Quadrant for Data Warehouse Database Management Systems

San Carlos, CA – February 1, 2011 – Aster Data, a market leader in large-scale data management and advanced analytics, today announced it has been positioned by Gartner, Inc. in the “Visionaries” quadrant of the Magic Quadrant for Data Warehouse Database Management Systems that evaluates vendor execution and vision in 2010.  The Magic Quadrant is a two-dimensional matrix and is based on fifteen weighted criteria to determine market strength.

The report states: “The data warehouse DBMS has evolved from being an information store to a support for reporting and traditional BI platforms, and now into a broader analytics infrastructure that supports operational analytics, performance management, and other new applications and uses such as operational BI and operational technologies (technologies that stream data from devices such as smart meters).”*

“We believe that being recognized by Gartner in the latest Magic Quadrant reflects our incredible growth trajectory and innovation over the last 12 months,” said Quentin Gallivan, CEO and President of Aster Data. “Our success with new and existing customers, new partners, coupled with our continuous innovation in large-scale, diverse data management and rich analytics demonstrates our commitment and understanding of today’s data management challenges. As a result, we have succeeded in giving our customers the most value from their diverse data and opening new ways to analyze and extract valuable insights from data that were not possible with traditional systems. We are honored to have Gartner recognize us in 2010.”

The Aster Data flagship product, Aster Data nCluster™ 4.6, is the industry’s first massively parallel processing (MPP) analytic database with an integrated analytics engine that stores and processes both relational and non-relational data at scale. With Aster Data’s unique analytics framework that supports both SQL and SQL-MapReduce™ on a hybrid row and column DBMS customers benefit from advanced reporting and analytics on large data volumes and diverse data types. With Aster Data customers are benefiting from richer analytics on massive data volumes including advancing their clickstream analytics, achieving deeper consumer personalization and targeting, moving to real-time fraud analytics, and using social network analysis to drive customer acquisition and reduce customer churn by understanding influencers and user behavior patterns.

For more information on Aster Data, please visit http://www.asterdata.com/ or call 1.888.Aster.Data (US) or +1.650.232.4400 (INTL).

About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aster Data
Aster Data is a market leader in data management and advanced analytics for diverse and big data, enabling the powerful combination of cost-effective storage and ultra-fast analysis of relational and non-relational data.
Aster Data nCluster is an analytic platform that incorporates a massively parallel processing (MPP) hybrid row and column database with an integrated analytics engine, allowing application logic to execute with data to deliver breakthrough performance and scalability. Aster Data's solution utilizes
Aster Data's patent-pending SQL-MapReduce to parallelize processing of data and applications and deliver rich analytic insights at scale. Companies including Barnes & Noble, Intuit, LinkedIn, Akamai, Full Tilt Poker, and MySpace use Aster Data to deliver applications such as deep clickstream analysis, recommendation and personalization analytics, real-time fraud detection, and churn analysis.

Media Contact
Stacey Burbach
Point Communications Group for Aster Data
602.279.1137
sburbach@pointcgroup.com

*Gartner "Magic Quadrant for Data Warehouse Database Management Systems" by Donald Feinberg and Mark A. Beyer, January 28, 2011.

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