Aster Data Named One of 2011's "40 Vendors to Watch" by Information Management and One of 2011's "Hottest Silicon Valley Companies" by Lead411

Leader in Big Data Management and Analytics Honored for Continued Innovation and Technology Leadership

San Carlos, CA – March 31, 2011 – Aster Data, a market leader in large-scale data management and advanced analytics on diverse data, today announced that for the second year in a row, Information Management has ranked the company as one of the “Top 40 Vendors to Watch.” Announced in Information Management’s list of “40 Vendors We’re Watching in 2011,”
Aster Data, also selected in 2010 for this same honor, stood out this year amidst other players for it’s “massively parallel hybrid row and column database, analytics, and services”. As noted in the article, Information Management selected Aster Data software for its “performance, flexible formats, and economics of scalability” across software-only, appliance, or cloud deployments.

According to Information Management, the list shines a spotlight on the most compelling software and service providers that are driving innovation, growth and efficiency in the way enterprises manage data and information. Rankings are based on the opinions of Information Management’s most-trusted columnists, amongst other sources.

"Agility is one of the main differentiators in our list this year," says Information Management Editor-in-Chief Julie Langenkamp. "Providers that offer rapid deployment of easy-to-use tools suited to a broad audience are very much in demand."

The "40 Vendors We're Watching in 2011" list and accompanying article appear in Information Management's March-April print issue. Additional details on the list are available on the publication's website, www.information-management.com.

“These recognitions reflect and validate the strength of our continued industry innovation and dedication to solving the big data problems facing today’s organizations. We are honored to be recognized for our efforts by these industry influencers,” said Tasso Argyros, chief technology officer and co-founder of Aster Data. “Our focus on helping customers harness and analyze diverse data to gain faster, deeper business insights will continue, as will our efforts to deliver cutting-edge technology and innovation in data management and advanced analytics.”

Also announced today, Aster Data was recognized as one of Lead411’s “Hottest Silicon Valley’s Companies.” Aster Data stood out amongst 4000 fast-growing companies and is one of 102 honored on the list.  Aster Data was selected following the Lead411 research team’s efforts of combing through information that gives insight as to which are the fastest growing companies in U.S.

According to CEO of Lead411, Tom Blue, “We have been tracking fast-moving companies for our customers for the past 10 years and we felt it was important to recognize these growing brands publicly.”

To be eligible for the Lead411 ranking, companies must be a privately held company in either the Software, Wireless, Internet, or Media industry and must be located be within the Silicon Valley area. From there, each company must meet one or more additional requirements related to revenues and funding.

For more information on Aster Data, please visit http://www.asterdata.com/ or call 1.888.Aster.Data (US) or +1.650.232.4400 (INTL).

About Aster Data
Aster Data is a market leader in data management and advanced analytics for diverse and big data, enabling the powerful combination of cost-effective storage and ultra-fast analysis of relational and non-relational data.
Aster Data nCluster is an analytic platform that incorporates a massively parallel processing (MPP) hybrid row and column database with an integrated analytics engine, allowing application logic to execute with data to deliver breakthrough performance and scalability. Aster Data's solution utilizes
Aster Data's patent-pending SQL-MapReduce™ to parallelize processing of data and applications and deliver rich analytic insights at scale. Companies including Barnes & Noble, Intuit, LinkedIn, Akamai, Full Tilt Poker, and MySpace use Aster Data to deliver applications such as deep clickstream analysis, recommendation and personalization analytics, real-time fraud detection, and churn analysis.

Media Contact
Stacey Burbach
Point Communications Group for Aster Data
602.279.1137
sburbach@pointcgroup.com

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