Teradata
Aprimo

Teradata Aster MapReduce Platform

Marrying the Science of Data with the Art of Business

Whether it is labeled the “data deluge” or the “data tsunami,” the fact is that data and particularly digital data is growing at exponential rates. What is interesting about this trend is not particularly the growth of data, but rather the hidden value that can be found in this data by applying data science.  Companies like LinkedIn, Gilt Groupe, and Barnes & Noble have tapped the data deluge for competitive advantage. And they have done it with Teradata Aster MapReduce Platform.

Teradata Aster MapReduce Platform

Teradata Aster MapReduce Platform delivers a massively parallel processing infrastructure with a software solution that embeds both SQL and MapReduce analytic processing for deeper analytic insights on multi-structured data and new analytic capabilities driven by data science. Built not only to store large volumes of data but also to process rich analytic applications in-database, Teradata Aster MapReduce Platform is optimized for big data analytics.

Teradata Aster MapReduce Platform uses an integrated MapReduce analytics engine for embedded analytic processing, simplifying enterprise access for big data analytics. Teradata Aster MapReduce Platform uses a patented SQL-MapReduce® framework so that any business intelligence tool that generates standard SQL or any business analyst that knows SQL can immediately invoke the power of data science without having to learn programming languages or new interfaces. This delivers breakthrough performance and scalability on large data volumes, the ability to process relational data side by side with digital data of multi-structured formats, ease of use for a new class of data science analytics and a choice of enterprise deployment options.

Using Teradata Aster MapReduce Platform, customers report results such as:

  • 740% return on investment over a 3-year period from greater analytic insight
  • $2.4 million new player revenue from increased brand trust/site integrity in year one
  • 60% faster analytic processing for 140 million anonymous user profile scores
  • $1.37 million in increased advertising revenue attributed in year one
  • 70% cross-sell revenue increase with better insights to consumer preferences

Teradata Analytic Platform Solutions Teradata Aster MapReduce Platform:
delivering SQL-MapReduce analytics for the enterprise

Breakthrough Simplicity for MapReduce Analytics

Architected from the ground up with one design goal in mind - ease of enterprise adoption - Teradata Aster MapReduce Platform makes it easy for enterprises to use the science of data to drive new business through big data analytics.

  • Big Data Analytic Performance & Scalability: Aster Database's massively parallel processing (MPP) architecture enables end-to-end parallelism of data and analytic processing. Aster Database parallelizes data loading, querying, exports, backups, recoveries, installs and upgrades to take full advantage of all hardware & network resources.
  • Business-Ready MapReduce: Aster SQL-MapReduce® ensures that analysts who speak the language of business analytics, SQL, can now access the power of MapReduce. By marrying SQL and MapReduce, Teradata Aster MapReduce Platform eases the barriers to adoption of MapReduce in the enterprise.
  • Pre-defined MapReduce Modules: Aster MapReduce Analytics Portfolio delivers big data analytics that are ready to use out of the box. No need to hire a team of quants or data scientists to get started with big data analytics.
  • Software-Only or Integrated Deployment Options: : A choice of software-only, cloud and appliance deployment options ensures that the lowest cost, highest value deployment for your organization’s needs.

Seamless Integration into the IT Ecosystem

Big data is exploding and becoming increasingly important for enterprises. But how easy and cost effective is it to deploy big data solutions within your infrastructure? Many solutions are powerful but extremely intensive in human capital, and also present challenges integrating and interoperating with your existing IT investments.

Teradata Aster MapReduce Platform is different because it harnesses all the power of a MapReduce platform while seamlessly integrating with the rest of your data infrastructure. What gives Teradata Aster MapReduce Platform these capabilities is:

  • Seamless support of ANSI-standard SQL: Teradata Aster MapReduce Platform’s native support for SQL allows business analysts, BI tools and existing applications to interoperate with Aster just like they would with any other database. Aster's cost-optimized SQL planning & execution ensures high performance even for complex SQL and SQL-MapReduce queries
  • Aster-Teradata Adaptor: Aster provides a certified Adaptor between Teradata Aster MapReduce Platform and Teradata data warehousing products, so that the two systems are tightly integrated when deployed
  • Aster-Hadoop Adaptor: Aster-Hadoop Adaptor provides out-of-the-box connectivity to Hadoop’s HDFS layer that simplifies moving data from HDFS to Teradata Aster MapReduce Platform for interactive analytics
  • Rich ecosystem of partners: Aster partners with dozens of vendors and interoperates with dozens of tools. This results in a vast array of applications that work with Teradata Aster MapReduce platform, including several BI, ETL & application companies.

Delivering Data Science to Business and the Data Scientist

Raw data science requires users to have skills ranging from traditional computer science to mathematics and the art of visualization. And add to that an intimate knowledge of the business. It can be incredibly challenging to find these skills in a single individual. Understanding this from the start, Teradata Aster MapReduce Platform delivers a unique MapReduce framework that lowers the barrier of entry for business people to access data science through standard SQL, the common business language of analytics. This is complemented by Teradata Aster MapReduce Platform’s full suite of tools for the data scientist and developer.

  • Aster MapReduce Analytics Portfolio: Over 50 pre-built MapReduce analytics for common big data analytics use cases like pattern matching, path analysis, marketing attribution, and many more use cases. All analytics in the portfolio are delivered as pre-defined MapReduce code that is accessible through standard SQL calls to the Aster Database.  Enables an analyst or any business intelligence tool generating standard SQL initiate massively parallel analytic processing on big data.
  • Aster SQL-MapReduce®: Enables developers to write powerful and highly expressive customer MapReduce functions in languages such as Java, C, C#, Python, C++, and R and push them into the Aster Database where they can be called using standard SQL and leverage the analytic power of MapReduce processing.
  • Aster Developer Express: A visual development environment for SQL and MapReduce applications that makes it easy to develop, test, and deploy advanced analytic applications.

Learn More

To learn more about Teradata Aster MapReduce Platform, download the solution overview and datasheet. You can also contact us by phone at 1.888.Aster.Data or by e-mail to info@asterdata.com.

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The Best Insights Possible
Data Sheet: Aster Database Analytic Platform
Data Sheet: Aster
MapReduce Appliance
Video: Simplifying Big Analytics for the Business, at Strata 2011
Now that all our data is in one place, we can understand customer interactions across our entire [retail/ online/e-reader] ecosystem. (MapReduce helps researchers) see trends more quickly than possible in systems only using massively parallel processing.

Barnes&Noble
Marc Parrish, Vice President,
Direct Marketing