Razorfish - Teradata Aster

	Aster gives us the analytic capability to provide best-in-class digital marketing optimization for our clients, enabling us to go far beyond last click to provide more accurate marketing attribution. Our clients are seeing a 3% to 10% positive impact on revenue from marketing attribution insights.

	Matt Comstock, VP of Business Intelligence, Razorfish

On-Demand Marketing Attribution Webcast: Why Integrating Digital Marketing Must Be One of Your New Year's Resolutions

Did you know that it takes an average of 5-10 marketing touches before a customer completes a purchase? View this webcast featuring customer Razorfish and Forrester Research, Inc. to learn:

	The benefits of integrating marketing across digital channels
	The impact of attribution
	Strategies for building attribution models for cross-channel marketing
	How to align your marketing teams throughout the conversion funnel

Matt Comstock, VP of Business Intelligence at Razorfish, discusses how they provide their clients accurate attribution models for cross-channel marketing and other measurable business results through big data.

Featured Resource

Razorfish plans to pilot the new Teradata-Aster Big Analytics Appliance. Per Matthew Comstock, Razorfish’s vice president of business intelligence,

Many internal organizations simply don’t have the skills to set up a Hadoop cluster and this device does that for them. That, in and of itself, has value. The appliance allows IT departments to collocate Aster with Hadoop, and if you have the SQL skills you can do analysis based on MapReduce.

Read the full DataInformed article

About Razorfish

Razorfish helps companies build great brands by creating engaging experiences for consumers wherever they live in the digital world. Their marketing and design capabilities, rooted in digital, combine consumer insight, technology, and creativity. The result? Consumer experiences that are as dynamic, elegant, and interesting as the people using them.

Visit their website at: www.razorfish.com