Marketing Attribution in a Big Analytics World


Research shows that online purchases are preceded by an average of 10 customer interactions with the company. The cumulative impact of multi-touch marketing is the single biggest impediment to understanding and improving the ROI of marketing spend within an organization. Marketing Attribution using big data analytic techniques is a differentiating factor between organizations that truly understand their customers and those that still maintain channel specific views.

In this webcast:

  • The process for quantifying the impact of multiple marketing exposures and touch points preceding a desired outcome
  • Interaction strategies that improve engagement with your brand and increase conversions
  • Best practices to quickly build an effective attribution framework
The Best Insights Possible
White Paper: A Revolutionary Approach for Advanced Analytics and Big Data Management
Whitepaper: Deriving Deep Insights from Big Datasets
Research Report: MapReduce and the Data Scientist