Marketing Attribution in a Big Analytics World
Research shows that online purchases are preceded by an average of 10 customer interactions with the company. The cumulative impact of multi-touch marketing is the single biggest impediment to understanding and improving the ROI of marketing spend within an organization. Marketing Attribution using big data analytic techniques is a differentiating factor between organizations that truly understand their customers and those that still maintain channel specific views.
In this webcast:
- The process for quantifying the impact of multiple marketing exposures and touch points preceding a desired outcome
- Interaction strategies that improve engagement with your brand and increase conversions
- Best practices to quickly build an effective attribution framework