Big Data Analytics for Digital Marketers

Digital Marketers need to make decisions. Fast.

Teradata Aster’s partner, Lunexa, leveraged its vast experience deploying Big Data analytic solutions to develop the Teradata Aster-based Digital Marketing Attribution solution. Integrating a  wide variety of data sources including web, mobile, digital sales and marketing platforms, and traditional off-line sales, marketing, and product data to create a solution that will meet your needs, and exceed your expectations for speed, reliability, accessibility, and value. You can expect the following from the environment created to solve your toughest digital marketing analytic problems:  

• Integrated, Accessible and Accurate Analytics Environment

  Lunexa will audit and import your data into an integrated history of customer interaction through your sales and marketing channels. The resulting nCluster environment is built specifically to pull together the key customer, product, marketing, and sales channel data elements and reports that are needed to understand conversion through your sales funnel, and the related impact of your marketing campaigns and marketing assets that supplement organic customer traffic.

• Immediately Usable and Customizable

  Teradata Aster’s SQL-MapReduce is used just like the SQL interfaces that are familiar to marketing analysts today, except that the underlying detailed instructions, say for creating a path to a conversion event, are pre-packaged through new big data technologies that process data and return results faster than a traditional database environment. This significantly simplifies analytic queries that, today, for you may involve dozens of pages of hand-coded and error-prone SQL queries that few can understand or maintain.

• High Performance and Scalability

  Digital marketing is a 24x7 business, and any system downtime can cause a direct and immediate revenue loss. This imposes a much higher level of availability requirements on frontline analytic systems. Teradata Aster Discovery Platform is built from the ground up using award winning recovery-oriented computing technology that provides a very high level of system availability.

• Low Cost of Ownership

  While organizations are trying to improve their marketing processes and related technologies to be faster, smarter and better at understanding and acting on customer behavior, the cost and complexity of creating an accessible and scalable infrastructure to accomplish this can be overwhelming. Since Teradata Aster Discovery Platform is designed to analyze terabytes to petabytes of data, its architecture includes optimizations that make it economically viable at these massive data sizes. Using such optimizations, Teradata Aster Discovery Platform minimizes both initial acquisition costs and ongoing operational costs, including cost of hardware, administration, scale-out, and downtime impact.

Lunexa offers three implementation packages to enable your Big Data digital marketing analytics: