Deeper Insights for Media & Internet

Marketers have embraced digital media as "the most measurable media" for engaging consumers and analyzing advertising effectiveness. To create competitive differentiation, publishers, agencies, market researchers, and advertising platforms are providing more real-time, deeper insights to marketers. These advanced analytics and analytic applications provide deeper consumer insights on larger quantities of more granular data from diverse sources. The Aster Data analytic platform uniquely solves this problem by delivering deeper insights so you can target the right customers, with the right products and offers, at the right time, in a differentiated way.

Example Analytics

• Cross-channel marketing attribution – determine effectiveness of content and ad impressions across media and sales channels
• Ad revenue optimization - Click-stream analysis to follow consumer behavior and media usage across sites over time
• Consumer segmentation & micro-targeting – define more relevant targets to improve lift of promotions
• Predictive behavioral targeting – identify consumers “in market” based on real-time behavior
• Web analytics – advanced click-stream, golden path analysis, viewer engagement, segmentation, and more
• Campaign tracking and management -- improve ad inventory utilization with faster campaign success reporting and metrics

Featured Customers

		InsightExpress Read the press release to learn how InsightExpress measures advertising effectiveness across online, mobile, and other media.

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