Interactive Advertising and Marketing
The world is digitizing. Digital content and advertising over the Internet and IPTV is becoming pervasive – creating a wealth of data for interactive marketers to analyze and improve their reach to target audiences. The challenge is managing the data explosion cost-effectively.
Aster Data provides the analytic horsepower required on a massive scale for applications such as:
- Advertising networks – ad targeting and personalization rules engines, e.g., acerno (an Akamai company) and Specific Media.
- Yield optimization – maximize ad impression placement and “lift”.
- Impression inventory and reporting – consolidated reporting for clients delivered on a timely basis.
- Cross-channel marketing analytics – discover opportunities by channel or in cross-channel campaigns.
- Web analytics – path analysis, viewer engagement, segmentation, and more.
Common issues impacting advertising data warehouses:
| Advertising Issue | Technical Causes |
| Daily reporting SLA's for advertising clients | Data Loading and Scaling |
| Ad impression and traffic data volumes exploding (e.g., doubling every 4 months) | Data Growth and Scaling |
| Frequent updates to ad targeting rules | Query Performance, Data Loading |
| Difficulty managing home-grown database clusters | Administration and Scaling |
Top Picks
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Whitepaper: A New Approach for Large-Scale Data Management and Data Analysis |
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Whitepaper: Deriving Deep Insights from Large Datasets |
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Forrester Report: In-Database Analytics: The Heart of the Predictive Enterprise |
 One of the reasons we chose Aster Data is because of their deep MapReduce implementation that speeds data processing and helps give our customers even faster performance and more granular information so they can drive more traffic and transactions through organic search. Enquisite Richard Zwicky, Founder and President |
