Communications

The communications market is undergoing a tectonic shift - which means that a land of opportunities is opening up! Regulations are changing, carriers are consolidating, and next-generation services such as VoIP (voice-over-Internet protocol) and IPTV (Internet protocol television) are gaining market share.

To keep a competitive edge, you need deeper insights into operations to make processes more efficient , while increasing revenue by targeting promotions for new and existing customers.

Aster provides the analytic horsepower required on a massive scale for applications such as:

• Targeted marketing promotions – deliver personalized and relevant offers
• Fraud analysis and prevention – discover fraud patterns more quickly and update scoring models/rules more frequently
• Customer churn prevention analysis – identify customer segments likely to churn and update churn scoring models more frequently
• Revenue assurance
• Network optimization – determine most profitable data routing with detailed network analysis
• CDR (call detail record) analysis – track, analyze, and alert at the most atomic customer data level