Communications
The communications market is undergoing a tectonic shift – which means that a land of opportunities is opening up! Regulations are changing, carriers are consolidating, and next-generation services such as VoIP (voice-over-Internet protocol) and IPTV (Internet protocol television) are gaining market share.
To keep a competitive edge, you need deeper insights into operations to make processes more efficient , while increasing revenue by targeting promotions for new and existing customers.
Aster Data provides the analytic horsepower required on a massive scale for applications such as:
- Targeted marketing promotions – deliver personalized and relevant offers.
- Fraud analysis and prevention – discover fraud patterns more quickly and update scoring models/rules more frequently.
- Customer churn prevention analysis – identify customer segments likely to churn and update churn scoring models more frequently.
- Revenue assurance
- Network optimization – determine most profitable data routing with detailed network analysis.
- CDR (call detail record) analysis – track, analyze, and alert at the most atomic customer data level.
Common issues impacting communications data warehouses:
| Communications Issue | Technical Causes |
| Historical data retention policies increasing | Data Growth and Scaling |
| Frequent updates to promotion targeting rules | Query Performance, Data Loading |
| Fraud and churn scoring models become outdated quickly | Query Performance, Scaling |
| Too much network traffic and CDR data to analyze atomic detail | Data Growth, Scaling, Data Loading |
| Difficulty managing home-grown database clusters | Administration and Scaling |
Top Picks
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Whitepaper: A New Approach for Large-Scale Data Management and Data Analysis |
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Whitepaper: Deriving Deep Insights from Large Datasets |
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Forrester Report: In-Database Analytics: The Heart of the Predictive Enterprise |
 We have done an analysis of what is currently available in the market concerning modern large-scale data analytics solutions, and Aster Data had the most complete product that met our requirements for rich analytics, scale, speed and overall cost of ownership. Telefonica I+D Richard Benjamins, Director of User Modeling |
