Behavioral Insights for
Digital Marketing Optimization

Digital marketing is rapidly overtaking traditional channels as a majority of  most organizations’ marketing spend. Analysts predict that by 2014 interactive marketing budgets will grow to $55 billion. Marketing organizations are actively shifting budgets away from direct mail and offline advertising to new digital marketing channels, including e-mail marketing, search engine optimization, paid search, display advertising and social media. Today’s marketing organizations and customer intelligence systems are challenged to gain insight into the most productive marketing mix across these new channels.

A proliferation of digital interaction with customers increases the complexity of targeted marketing strategies, increasing the importance of driving marketing decisions through data and not just business intuitions. The good news is that digital channels provide a wealth of detailed data points including email cookies, weblogs, and social media text.  The bad news is that traditional marketing and analytic platforms are not good at processing this data, whose raw form includes multi-structured application logs, apache weblogs, and Facebook/Twitter feeds.

Aster Data provides a single platform optimized not only for processing multi-structured data, but also providing the big data analytics that digital marketing organization requires. From deep consumer behavioral insight, to clickstream path analysis, and marketing attribution that goes far beyond last click attribution, Aster Data delivers the big data technology platform that digital marketers need to succeed.

Example Analytics

• Cross-channel marketing attribution – move beyond the skewed input of last click analysis to accurately determine campaign impact effectiveness across all channels
• Search optimization – obtain a deep understanding of which search terms and sites drive different patterns of activity and conversion across your web properties
• Consumer segmentation & micro-targeting – gain visibility into online customer navigation behaviors that define more relevant targets to improve lift of promotions
• Web analytics – advanced click-stream, golden path analysis, viewer engagement, segmentation, and more. See a demo.
• Advertising tracking and management – improve ad inventory utilization with faster campaign success reporting and metrics

Featured Customers

		Akamai Read the case study to learn how Akamai improves ad targeting with faster analytics.
		Eightfold Logic Watch the webcast to learn how Eightfold Logic uses MapReduce to understand multi-channel marketing.
		InsightExpress Read the press release to learn how InsightExpress measures advertising effectiveness across online, mobile, and other media.

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