Marketing Attribution using big data analytic techniques is a differentiating factor between organizations that truly understand their customers and those that still maintain channel specific views.

 

Research shows that online purchases are preceded by an average of 10 customer interactions with the company. The cumulative impact of multi-touch marketing is the single biggest impediment to understanding and improving the ROI of marketing spend within an organization.

Hear guest speakers, Senior Partner John Lovett of Web Analytics Demystified, and Matt Comstock of Razorfish discuss the challenges and solutions around multi-channel marketing attribution.

In this webcast, you’ll learn:

 

  • The process for quantifying the impact of multiple marketing exposures and touch points preceding a desired outcome
  • Interaction strategies that improve engagement with your brand and increase conversions
  • Best practices to quickly build an effective attribution framework

 

 

FEATURED SPEAKERS:


John Lovett

Scott Gnau
 

John Lovett
Senior Partner
Web Analytics Demystified

Matt Comstock
VP Business Intelligence Office
Razorfish

 
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