December 12th - New York
Digital data from customer interactions is growing at exponential rates. You have more information about customers, prospects, influencers, and competitors than ever before. But do you know how to cost-effectively harness this data? Or how to use data science to discover and apply new insights to your business bottom-line?
That's where Big Analytics 2012 can help. In New York City on December 12th, you can join industry leaders such as Forrester, Barnes & Noble, Razorfish, and others who tapped the data deluge for competitive advantage and would like to share what they have learned along the way.
This event is a unique opportunity to learn more about the convergence of data science, digital marketing, Hadoop, data warehousing, and in-database analytics. It's also your chance to go beyond the "big data" hype to see how these technologies are being applied to drive business innovation.
Here is just a sample of what will be covered:
Digital Marketing Optimization – consumer behavioral insight, clickstream path analysis, and marketing attribution that goes far beyond last click attribution to optimize online marketing spend
Data Science – adopting a "fail fast" data discovery process to quickly and easily ingest and explore big, complex data and deliver new, high-value analytics or data-driven products to the business
Drive competitive
advantage with data
Sheraton New York Hotel and Towers
811 7th Avenue 53rd St
New York, NY 10019
Wed, Dec 12, 2012
8:30 AM - 6:30 PM EST
Featured Speakers:

Ari Kaplan
Major League Baseball Statistical Analyst

Igor Elbert
VP of Quantitative Analytics for
Barnes & Noble
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