By Steve Wooledge in Blogroll on April 7, 2009

I’m delighted to welcome Specific Media to the quickly-growing family of Aster customers! I had the pleasure of briefly meeting the folks from Specific Media in our offices last week. Similar to Aster, Specific Media is incredibly focused on doing more with data to increase the value they provide to their customers: advertisers which represent 300 of the top Fortune 500 brands.

They’re also really smart and humble about what they do, which makes it a pleasure to work with them. And what you wouldn’t know from a brief introduction is how cutting-edge their analytic methodologies and capabilities are.  We’re just starting our partnership together and hope to have some success metrics to share later about how they are using the Aster nCluster database for their data warehouse. They have some interesting ideas for using the Aster In-Database MapReduce framework to perform rich analysis of data efficiently for improved ad targeting and relevancy.

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