Featured Customer


Barnes & Noble

Now that all our data is in one place, we can understand customer interactions across our entire [retail/ online/e-reader] ecosystem. (MapReduce helps researchers) see trends more quickly than possible in systems only using massively parallel processing.    
  Marc Parrish, Vice President, Direct Marketing, Barnes & Noble  
On-Demand Webcast: How a Retail Giant is Making Big Gains with Big Data Analytics" with Barnes & Noble, Tableau Software, and Aster Data

According to what you read, big data is everywhere. But actual facts about how businesses are leveraging big data to improve operations are few and far between. One of the most interesting examples of how big data analytics can improve business operations comes from the retail giant, Barnes & Noble.

By using SQL-MapReduce® processing, Barnes & Noble was able to easily and cost effectively:

Make massive amounts of data available to its audience
Reduced analysis time from weeks to hours
Monitor every product line in its 2,000+ stores in real-time

Barnes & Noble’s presentation at the Teradata PARTNERS User Group Conference
October 2-6 in San Diego, CA
Marc Parrish, Vice President, Direct Marketing, Barnes & Noble

Teradata PARTNERS 2011 Sneak Preview: Marc Parrish - Barnes & Noble

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Featured Resource
Watch the video featuring Marc Parrish, Vice President of Customer Loyalty and Retention at Barnes & Noble, discussing the importance of using SQL-MapReduce™ Analytics for better decision-making through modeling within their data.

About Barnes and Noble
Barnes & Noble has a fully operational multi-channel business - with retail locations from coast-to-coast and an online subsidiary, Barnes & Noble.com. In addition to innovations in retailing, Barnes & Noble has also expanded its approach to bookselling and the products it offers through its self-publishing program.
To learn more about Barnes & Noble, visit http://www.barnesandnobleinc.com/