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The LinkedIn member uses LinkedIn to get connected to each other, and they drive massive amounts of data. By using this massive amount of data, we derive insight to improve our paid product.    
  Simon Zhang, Direct of Business Analytics, LinkedIn  
On-Demand Webcast: LinkedIn—Right Time, Right Place, Right Message

Data Analytics as a Driver of Digital Marketing

Digital Marketers – your world is changing. The old ways of running campaigns just aren’t working today. If you aren’t using advanced data and analytics to drive your decision-making, you are going to be left behind. We are here to help.

Learn how LinkedIn, the leading social network for professionals and a highly successful digital marketer, uses deep analytics to drive solid marketing ROI. Simon Zhang, Director of Business Analytics at LinkedIn, shares insights from his company’s data-driven campaigns.


LinkedIn’s presentation at the Teradata PARTNERS User Group Conference
Ganesh Narasimham, LinkedIn

Teradata PARTNERS 2012 Sneak Preview: Ganesh Narasimham - LinkedIn
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About LinkedIn
LinkedIn takes your professional network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the world’s largest and most powerful professional network. Currently, more than 175 million professionals are on LinkedIn, including executives from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, and numerous other industries. The company is publicly held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions.
To learn more about LinkedIn, visit http://www.linkedin.com/