Buddy Media Selects Aster Data Systems as Analytics Partner for Measuring Engagement on Social App-Vertisements

BuddyBrain to Incorporate Aster to Store, Manage and Analyze Huge Volumes of Data that Give Brands Greater Customer Insight

San Carlos, CA – April 28, 2009 – Aster Data Systems, a proven leader in high-performance database systems for data warehousing, today announced that Buddy Media, the leading media company for social media strategies and branded app-vertisements, has selected the Aster nCluster database to provide deeper insight into consumer behavior on branded social media applications. Buddy Media will use Aster nCluster in the cloud (on Amazon EC2) to add data analysis power (storing, managing and rapidly analyzing massive volumes of data) to their current BuddyBrain measurement system to monitor and optimize branded social applications and social media campaigns for their clients.

Buddy Media leverages its unique technology to create and manage social media app-vertisements and strategies for clients. Users engage with and share Buddy Media-built applications on social networks, thereby becoming brand advocates. Using the proprietary “BuddyBrain” technology, brands can track and optimize social campaigns against plan goals, and review project details, statistics, social news and more.

“Social media affords every brand an opportunity to engage their consumers on many levels,” said Michael Lazerow, CEO of Buddy Media. “We help clients harness all those channels, and by leveraging Aster’s unique ability to quickly capture and analyze the extremely large volumes of user and event data in the cloud, we can provide our customers with comprehensive information and statistics – even down to which sections within an app-vertisement are generating the best results.”

As Buddy Media has experienced significant and growing demand for branded app-vertisements, the company is able to provide customers with a rapidly growing amount of information about user behavior and engagement metrics. Buddy Media selected Aster nCluster for management and mining of this vastly growing data.

“Leading advertising and social media companies continue to turn to Aster for their data warehousing needs,” said Mayank Bawa, CEO of Aster. “Buddy Media’s BuddyBrain collects and analyzes a huge amount of data that makes social app-vertising campaigns accessible, accountable and results driven. By using Aster for their data warehouse in the cloud, Buddy Media can leverage as much computing power as they need to help their customers utilize this insightful data, giving brands the opportunity to truly partner with their end consumers.”

Aster nCluster provides a first in the database world: In-Database MapReduce. Leveraging the MapReduce programming model popularized by Google to process large unstructured data sets across thousands of nodes, In-Database MapReduce enables enterprises to harness the power of MapReduce while managing their data in a highly scalable relational database system. Aster nCluster In-Database MapReduce functions are simple to write and seamlessly integrated within SQL statements, bringing the power of MapReduce to the masses.

About Aster Data Systems
Aster Data Systems is a proven leader in high-performance database systems for data warehousing - leveraging In-Database MapReduce to bring deep insights on data analyzed on clusters of low-cost commodity hardware. The Aster nCluster database cost-effectively powers frontline analytic applications for companies such as MySpace, aCerno (an Akamai company), and ShareThis. Running on low-cost off-the-shelf hardware, and providing 'hands-free' administration, Aster enables enterprises to meet their data warehousing needs within their budget. Aster is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, Cambrian Ventures, and First-Round Capital, as well as industry visionaries including David Cheriton, Rajeev Motwani and Ron Conway. For more information please visit http://www.asterdata.com, or call 650-232-4400.

Aster Data Systems, Aster nCluster and the Aster logo are registered trademarks of Aster Data Systems. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

About Buddy Media
In today's social media world, every brand needs a Buddy. Buddy Media, the leading media company for social media strategies and branded app-vertisements, offers proprietary technology solutions - including Builder, BuddyBrain and the Social Page Management System - to help brands engage their audiences by extending their advertising campaigns into the social world. Some of the world's largest brands, including FedEx, New Balance, Time Inc. & Microsoft work with Buddy Media to create social brand loyalty and social brand advocates. Based in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners amongst other investors.

Press Contact:
Marlena Fernandez Berkowitz
ZAG Communications for Aster Data Systems

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