Aster Data Customer MySpace Speaks About Big Data at ComputerWorld Business Intelligence Perspectives Conference

What: With such a massive audience, MySpace’s technology team was presented with the business challenge of being able to optimize, analyze and leverage billions of daily site events. The company turned to Aster Data (www.asterdata.com) and the company’s nCluster database solution to address the need for scalability, speed, and analytic power. Together the companies have developed one of the most powerful data centers able to collect 100 percent of MySpace Web traffic data for analysis to improve the customer experience which equals approximately 2-3TB of data per day.

Mike Jones, Chief Operating Officer, at MySpace and Hala Al-Adwan, VP of Data, will provide a behind-the-scenes look at MySpace's technology infrastructure and provide expertise on what it takes to service millions of worldwide users.

The session will discuss how MySpace built one of the largest data warehouses in the world, and the effect that it has had on the business. Also, hear about MySpace's secret weapon for handling server clustering; the homegrown distributed computation engine for recommendations.

“The vast amount of fresh data that MySpace handles daily on its site and their use of Aster’s solution for data management and data analysis is a perfect example of the ‘big data’ business challenge that many major organizations are faced with today,” said Mayank Bawa, CEO and co-founder, Aster Data. “Congratulations to Mike on the important work he and the company are doing and MySpace’s great success. I know his presentation will be very informative, and should not be missed.”

COO, MySpace – Mike Jones

Mike Jones serves as MySpace's Chief Operating Officer. In this role, Mike oversees global business operations for MySpace, MySpace Music and MySpace Mobile. He is also responsible for business development, strategic partnerships and support operations across these platforms.

Mike brings over 14 years of business development, marketing and management experience to MySpace. A serial Internet entrepreneur, Mike has founded and sold numerous businesses, including web development firm PBJ Digital and application platform Userplane, which he led from startup to its acquisition by AOL. Mike also serves as an advisor to private startups and currently sits on the boards of Docstoc, GumGum, MoVoxx, People Media, Tsavo Media and FreeConference. A recognized industry leader, Mike speaks about social media at various conferences globally.

VP Data – Hala Al-Adwan

As the VP of Data for MySpace, Hala has built a department focused on all data systems development and infrastructure across MySpace covering search, data warehousing, data mining, data development, database administration and storage operations for one of the most trafficked websites in the world.

Prior to MySpace, she was at the management consulting practice of Price Warehouse LLC, at first focusing on large system integration but then gravitating towards more data-centric projects and finding her niche in the Data Warehousing practice. After 3 years of continuous travel, she joined Stamps.com as the Manager of Business Intelligence. Continuing on her quest for large data systems, Hala joined Launch Media as a Lead Database Architect and subsequently as a Sr. Engineering Manager of Data Systems at Yahoo! Music, where she led the design and implementation of Y! Music’s global data management and publishing environment, allowing Yahoo! to launch music sites in 8 countries within a 6 month period.

Hala graduated from UCLA in 1996 with a degree in Mathematics/Applied Science – Economics with a specialization in Computing and a specialization in Business Administration. She is a data head, an aging snowboarder, a lousy but persistent surfer, a lazy gardener and general lover of the outdoors.

Computerworld Business Intelligence Perspectives
Tuesday, Sept. 15
4:45 – 5:30 p.m.

Westin Chicago River North
Chicago, IL

About Aster Data
Aster Data Systems is a proven leader dedicated to providing the best data analytics and management platform for ‘Big Data’ applications. The Aster nCluster database cost-effectively powers frontline analytic applications for companies such as Coremetrics, MySpace, aCerno (an Akamai company), and ShareThis. Running on low-cost off-the-shelf hardware, and providing 'hands-free' administration, Aster enables enterprises to meet their data warehousing needs within their budget. Aster is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, Cambrian Ventures, and First Round Capital, as well as industry visionaries including David Cheriton and Ron Conway. For more information please visit http://www.asterdata.com, or call 650-232-4400.

Aster Data, Aster nCluster and the Aster logo are registered trademarks of Aster Data. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

Press Contact:
Michelle Van Jura
ZAG Communications for Aster Data Systems
PH: 646-781-9323
C: 310-420-4062

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