Enquisite Selects Aster Data to Scale its Worldwide Search Data Network

Large Query Response Time Now 5-10 Seconds Versus 5 Minutes; Queries Previously Impossible Now Executing in 20-30 Seconds

San Carlos, Calif. – November 2, 2009 - Aster Data, a proven leader dedicated to providing the best data processing and management platform for ‘Big Data’ applications, today announced that Enquisite, Inc., a leading provider of search marketing software and solutions, has selected Aster Data’s nCluster solution to support its collection of worldwide search activity from over 3000 websites. Enquisite’s SaaS technology platform enables digital marketers to dramatically improve organic search performance to generate more online traffic, revenue and profits, at less cost than Pay-Per-Click (PPC) advertising. Aster Data’s Version 4.0, the first Massively Parallel Data-Application Server was also announced today. The new 4.0 is the first massively parallel data warehouse that fully runs applications inside enabling ultra-fast analysis on massive data scales.

Enquisite collects data related to every search referral (i.e. a click on a link after a user conducts a query in a search engine) for its customers. Search volume has rapidly grown as more and more web users and companies leverage search to quickly find what they need. Although Enquisite built an innovative state-of-the-art data collection system with its first product introduction, a new data management system and architecture was required to support rapid traffic growth. While other systems offered many useful benefits, Aster was the only one which met Enquisite’s requirements of virtually unlimited scalability and the ability to read-from and write-to the database at high speeds simultaneously, providing true, real-time analysis of very large datasets.

Using Aster enabled Enquisite to amalgamate thousands of clients into one large database for overall reporting. Response times for large queries dropped from 5 minutes to 5-10 seconds, and queries that previously were not possible now can be executed in 20-30 seconds. Further, Aster enabled new product features, such as the ability of customers to track and analyze in real-time all conversions and other action events on their website related to search.

“Enquisite looks forward to Aster handling our scale and performance needs, with our growing success and addition of new customers, especially large retailers,” said Mark Hoffman, CEO of Enquisite. “We look forward to providing our customers with even faster performance and more granular information so they can drive more traffic and transactions through their organic search campaigns.”

After doing an extensive search, Enquisite chose Aster Data for the following benefits and features:

  • Deep Data Analysis with SQL-MapReduce: Previously Enquisite used functions external to their database for data analysis. With Aster’s SQL-MapReduce framework, data model analysis is accelerated so analysis of large data sets can be performed faster by embedding the analytics inside of Aster’s database engine itself versus executing externally in a separate tier.
  • On-demand Incremental Scaling: As Enquisite’s business and data needs grows, Aster’s unique incremental scaling architecture can support Enquisite’s on-demand scaling needs in addition to Aster’s patent-pending network optimizations.
  • Online Backup: Aster’s Online Backup gives Enquisite an excellent disaster recovery option without impacting query performance or interrupting analysis while backups are being performed. Aster Data’s solution is the only MPP data warehouse that gives Enquisite this option.
  • Replication: Aster’s solution brings peace of mind as the failure of any node has a minor effect on performance and therefore overall the database has much higher reliability, availability and maintainability. The solution functions out-of-the-box unlike other solutions, with very minor configuration required.
  • Automated ‘Always-On’ Management: Aster makes it easy for Enquisite to manage their growing volume of data. With push button updates, push button scaling, auto replication, and auto recovery from failure, the Enquisite team significantly lowers the cost of data management and operations.

"Interactive marketers who need to analyze treasure troves of data, and do it cost-effectively, depend on Aster Data," said Mayank Bawa, CEO of Aster Data. "Enquisite is another example of how Aster Data’s solution provides big data management and big data analysis in one integrated system provide faster, more impactful insights on large data sets. Retailers and other heavy users of targeted marketing analytics need higher performance and more scalable data management platforms to turn data into valuable business insights. Aster Data is the only company that provides this winning combination."

About Aster Data
Aster Data is a proven leader in big data management and big data analysis for data-driven applications.  Aster Data’s nCluster is the first MPP data warehouse architecture that allows applications to be fully embedded within the database engine to enable ultra-fast, deep analysis of massive data sets. Aster Data's unique “applications-within™” approach allows application logic to exist and execute with the data itself. Termed a “Massively Parallel Data-Application Server,” Aster Data’s solution effectively utilizes Aster’s patent-pending SQL-MapReduce together with parallelized data processing and applications to address the big data challenge. Companies using Aster Data include Coremetrics, MySpace, Akamai, Full Tilt Poker, and ShareThis. Aster Data is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, and Cambrian Ventures, as well as industry visionaries including David Cheriton, Ron Conway, and Rajeev Motwani. For more information please visit http://www.asterdata.com, or call 1.888.Aster.Data.

Aster Data, Aster Data nCluster, the Aster logo and Applications-Within™ are registered trademarks of Aster Data. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

About Enquisite
Enquisite is a software company in the Internet advertising space, focused specifically on transforming organic search into a performance-based medium. Organic search refers to the unpaid links and results listed on any search query. Companies can proactively modify their websites using Search Engine Optimization (SEO) techniques to increase the likelihood of high rankings on organic search results.

Our technology platform enables digital marketers and SEO professionals to dramatically improve organic search performance to generate more online traffic, revenue and profits, at less cost than pay-per-click (PPC) advertising. Organic search represents over 90% of all search clicks, yet receives less than 3% of the Search Engine Marketing (SEM) budget, representing a huge opportunity for digital advertisers and agencies. SEO isn’t just a nice addition to online marketing strategy - it’s the core. Companies can now manage organic search and SEO just like any other performance medium and marketing investment.

Enquisite is privately held and based in San Francisco, CA. Please contact us at www.enquisite.com, or (+1) 415-655-4970.

Press Contact:
Marlena Fernandez Berkowitz
ZAG Communications for Aster Data Systems

Leah McLean
Voce Communications for Enquisite Inc.
(415) 308-7928

The Best Insights Possible
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