Aster Data and Dell Partner to Provide Customers with Integrated Solutions for Large Scale Data Management and
Advanced Analytics

Dell and Aster Data Enter Resell, Distribution and Marketing Agreement to Address the Growing Demand for Big Data Management

San Carlos, CA - November 19, 2010 - Aster Data, a market leader in big data management and advanced analytics, today announced a strategic partnership whereby Dell will resell Aster Data’s nCluster, a massively parallel (MPP) analytic DBMS, as a part of the Dell Cloud Solution for Data Analytics. The solution combines Dell cloud-optimized PowerEdge C servers with Aster Data’s nCluster to enable large-scale data management and high performance analytics so organizations can cost-effectively store and analyze terabytes to petabytes of relational and non-relational data. The agreement includes joint design and certification, allowing Aster Data and Dell to provide integrated solutions to customers for faster time-to-market, superior analytics performance and greater economies of scale when scaling to large diverse data sets. The Aster Data on Dell combination has been repeatedly proven to be 90% more cost-effective than traditional data warehouse/database management system (DBMS) solutions. Further, the combination provides significantly higher analytics performance than traditional DBMSs and data warehouse appliances and uniquely provides
on-demand, incremental linear scaling for large data volumes.

“The joint solution from Aster Data and Dell has proven to be a compelling and unique combination, allowing us to leverage two best-in-class providers for big data management and high performance analytics,” said Marc Ryan, SVP, Chief Research Officer at InsightExpress. “Their combined delivery team has been equally outstanding, getting us up and running smoothly in a matter of weeks. As a result of this partnership and the optimized joint solution, we have drastically reduced our query times, empowering us to gain faster business insights so we can make decisions for our clients in as close to real-time as possible. Our expectations have been exceeded in every way.”

Aster Data nCluster extends the power of SQL-MapReduce analytics to a true MPP hybrid row and column DBMS enabling fast data access and rich analytic applications on full data sets. Together, Aster Data and Dell have been working closely to provide a powerful solution that combines Aster Data's nCluster MPP data analytics platform with specifically designed configurations of Dell's PowerEdge C servers. The initial solution is based on the powerful PowerEdge C2100 line of servers. With the PowerEdge C2100, customers don’t have to choose memory over disk capacity. Dell designed the PowerEdge C2100 to maximize space, power and cost efficiency in data centers where memory and storage density are critical: MapReduce, Web analytics, database and cloud computing.

Aster Data continues to provide customers with hardware flexibility, also supporting commodity server offerings from other hardware vendors including Hewlett-Packard.

“In today's digital environment, customers are collecting a tremendous amount of data from multiple sources and need data management solutions in order to gain deeper insights and drive faster business decisions,” said Andy Rhodes, Director of Marketing for Dell. “By partnering with Aster Data to deliver the Dell Cloud Solution for Data Analytics, we are leveraging Dell's knowledge of building optimized cloud servers to accelerate the analytics workload. Our solution eases technology implementation to help customers to thrive by focusing on their business, not infrastructure.”

For more information on Aster Data, please visit http://www.asterdata.com/ or call 1.888.Aster.Data (US) or +1.650.232.4400 (INTL).

About Aster Data
Aster Data is a market leader in big data management and advanced analytics, enabling cost-effective data storage and ultra-fast analysis of massive data sets. Aster Data nCluster is the first massively parallel processing (MPP) hybrid row and column database with an integrated analytics engine which allows application logic to exist and execute with the data itself. Termed a "data-analytics server," and now more commonly referred to in the market as an analytic platform, Aster Data's solution effectively utilizes Aster Data's patent-pending SQL-MapReduce with parallelized data processing and applications to deliver rich analytic insights at scale. Companies using Aster Data include Barnes&Noble, Intuit, LinkedIn, Akamai, Full Tilt Poker, and MySpace. Aster Data is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, and Cambrian Ventures, as well as industry visionaries including David Cheriton and Ron Conway.

Aster Data, Aster Data nCluster, SQL-MapReduce, the Aster logo, and Applications-Within™ are registered trademarks of Aster Data. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

Media Contact
Stacey Collins Burbach
Point Communications Group for Aster Data


The Best Insights Possible
Whitepaper: A New Approach for Large-Scale Data Management and Data Analysis
Whitepaper: Deriving Deep Insights from Large Datasets
Research Report: MapReduce and the Data Scientist