Teradata Aster and Dell Selected by InsightExpress to Enable Advanced Data Analytics for Digital Marketing Research

Joint Teradata Aster and Dell Solution Enables Leading Provider of
Digital Marketing Research to Measure Advertising Effectiveness
Across Online, Mobile, and Other Media

San Carlos, CA - November 19, 2010 - Teradata Aster, a market leader in big data management and advanced analytics, today announced InsightExpress, a leading digital marketing research firm, selected
Teradata Aster’s joint solution with Dell to rapidly deploy an advanced analytic platform for digital marketing measurement. The Dell Cloud Solution for Data Analytics is ideally suited for the Teradata Aster analytic platform, which is optimized for advanced analytics on very large data volumes, taking advantage of cloud-optimized Dell PowerEdge C servers to unify and analyze the huge volumes of multi-channel data that InsightExpress collects about ad campaigns. The ability to quickly analyze large volumes of data allows InsightExpress to provide deeper insights into the effectiveness of their clients’ marketing campaigns with greatly improved speed, precision
and detail.

The offering combines Dell cloud-optimized PowerEdge C servers with
Teradata Aster nCluster™ — the industry’s first massively parallel processing (MPP) database with an integrated analytics engine — to provide the
market-leading analytic platform. It is designed to provide on-demand linear scaling for large data volumes, advanced analytics for deep business insights, and enterprise-class performance and availability critical to data-driven customer deployments. For example, with Teradata Aster's solution, InsightExpress’ analytics response times went from seven minutes previously to three seconds with Aster nCluster. Additionally, InsightExpress was able to efficiently implement the out-of-the-box solution and start seeing an impact on its business in less than six weeks.

“Every month we have billions of ad impressions coming into our servers that we need to analyze for our clients,” said Marc Ryan, SVP, Chief Research Officer at InsightExpress. “By moving to an in-house solution with
Teradata Aster, we have been able to run advanced analytical queries on big data and provide insights in as close to real-time as possible. This speed is an extreme value-add, both to us as a company and to our customers, as we help them optimize marketing initiatives across all media channels.”

“The Teradata Aster and Dell customer service has been outstanding,” continued Ryan. “The product functionality and scalability combined with the stellar service will be integral to our product development and business growth over the next six to 12 months.”

The combined Teradata Aster and Dell solution will allow InsightExpress to scale on-demand to meet ever-increasing data needs without compromising processing performance. The “always on” architecture ensures reliability and application availability with zero downtime, allowing InsightExpress to run and access queries 24x7. InsightExpress is further empowered as they leverage Teradata Aster nCluster 4.6, the latest version of Teradata Aster’s flagship data analytics server product, which extends the power of SQL-MapReduce analytics to a true hybrid row and column DBMS, enabling richer, high performance analytic applications. The unified SQL-MapReduce analytic framework and advances in in-database analytics coupled with Teradata Aster’s suite of 1000+ MapReduce-ready analytic functions including impression inventory and reporting, web analytics, cross-channel analytics, and yield optimization provides InsightExpress with richer, high performance analytics on their data in a way that is unmatched across the industry.

“This is an exciting time for Teradata Aster and for our customers. Teradata Asteris innovating to help our customers take advantage of the market’s most robust analytic platform for the fastest and deepest reporting and measurement possible,” said Tasso Argyros, Teradata AsterCo-founder and Chief Technology Officer.  “Along with Dell, we have created an ideal platform for companies like InsightExpress to gather end-user data, dissect behavior patterns, understand cause and effect, and parlay that into actionable, measurable campaigns that ultimately build brand awareness and drive purchases.”

For more information on Teradata Aster, please visit http://www.asterdata.com/ or call 1.888.Aster.Data (US) or +1.650.232.4400 (INTL).

About InsightExpress
InsightExpress is a leading provider of digital marketing research solutions, specializing in the measurement of advertising and brand communications. The company’s proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in
San Francisco and New York. For more information, please visit us at www.insightexpress.com or call 203.406.3233.

About Teradata Aster
Teradata Asteris a market leader in big data management and advanced analytics, enabling cost-effective data storage and ultra-fast analysis of massive data sets. Teradata Aster nCluster is the first massively parallel processing (MPP) hybrid row and column database with an integrated analytics engine which allows application logic to exist and execute with the data itself. Termed a "data-analytics server," and now more commonly referred to in the market as an analytic platform, Aster Data's solution effectively utilizes Teradata Aster's patent-pending SQL-MapReduce with parallelized data processing and applications to deliver rich analytic insights at scale. Companies using Teradata Asterinclude Barnes&Noble, Intuit, LinkedIn, Akamai, Full Tilt Poker, and MySpace. Teradata Asteris headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, and Cambrian Ventures, as well as industry visionaries including David Cheriton and Ron Conway.

Teradata Aster, Teradata Aster nCluster, SQL-MapReduce, the Aster logo, and Applications-Within™ are registered trademarks of Aster Data. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

Media Contact
Stacey Collins Burbach
Point Communications Group for Teradata Aster


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