Aster Data Commands Technology Lead in Next-Generation Analytic Platform Market

New Report from The Information Difference Places Aster Data in the Lead Technology Spot Among New Generation of Analytic Platform Solutions

San Carlos, CA - January 11, 2011 - Aster Data, a market leader in big data management and advanced analytics, today announced a new data warehouse market study from The Information Difference research firm has placed Aster Data in the lead position of next-generation analytic platform vendors with regard to technology. The vendor ranking chart within the report places Aster Data ahead other new platform providers including Vertica, ParAccel and Greenplum with regard to the technology assessment. The research report further validates Aster Data’s technology leadership for advanced analytics on big, diverse data types and the rapid acceleration of the market for a broad Analytic Platform.

The report is a high level assessment of the main and most innovative vendors in the data warehousing and analytics market. Its ranking is based on a variety of criteria, including the vendor’s customer base, customer satisfaction from surveyed customers, product innovation and maturity of technology.

Andy Hayler, CEO and co-founder of the Information Difference commented: “Aster Data has carved out a unique market position by focusing on compute-intensive business use cases where high volumes of data need complex analysis in real-time. It has been an innovator in terms of its implementation of in-database analytics.”

Aster Data is delivering dramatically faster insights to its customers by enabling up to 100x the query performance of traditional systems. Its flagship analytic platform, Aster Data nCluster™ — the industry’s first massively parallel processing (MPP) database with an integrated analytics engine – enables rich, high-performance analytics on diverse data by providing the power of parallel processing via SQL-MapReduce™ analytics within a true hybrid row and column DBMS. Aster Data’s in-database analytics engine, SQL-MapReduce analytic framework, and library of pre-built analytic modules provide an easy and powerful platform to process large volumes of diverse data in a fraction of the time of traditional solutions.

“We thrive on enabling our customers to get more value more quickly from their data. We are thrilled to see the market catching up to the vision
Aster Data set in motion when we launched our SQL-MapReduce advanced analytics framework in 2008,” said Tasso Argyros, CTO and co-founder, Aster Data. “This report further validates the value of our analytic platform. We offer a truly innovative solution to organizations who are looking to manage diverse data types and create innovative data-driven applications that differentiate their business and help them compete in today’s marketplaces.”  

For more information on Aster Data, please visit http://www.asterdata.com/ or call 1.888.Aster.Data (US) or +1.650.232.4400 (INTL).

About Aster Data
Aster Data is a market leader in data management and advanced analytics for diverse and big data, enabling the powerful combination of cost-effective storage and ultra-fast analysis of relational and non-relational data.
Aster Data nCluster is an analytic platform that incorporates a massively parallel processing (MPP) hybrid row and column database with an integrated analytics engine, allowing application logic to execute with data to deliver breakthrough performance and scalability. Aster Data's solution utilizes
Aster Data's patent-pending SQL-MapReduce to parallelize processing of data and applications and deliver rich analytic insights at scale. Companies including Barnes & Noble, Intuit, LinkedIn, Akamai, Full Tilt Poker, and MySpace use Aster Data to deliver applications such as deep clickstream analysis, recommendation and personalization analytics, real-time fraud detection, and churn analysis. Aster Data is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, and Cambrian Ventures, as well as industry visionaries including David Cheriton and Ron Conway.

Aster Data, Aster Data nCluster, SQL-MapReduce, the Aster logo, and Applications-Within™ are registered trademarks of Aster Data. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

Media Contact
Stacey Burbach
Point Communications Group for Aster Data


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