Aster Data Customer Showcases Deeper Consumer Insights to Drive Competitive Advantage at Strata 2011 Conference

San Carlos, CA - January 27, 2011 - Aster Data, a market leader in big, diverse data management and advanced analytics and a sponsor of the O'Reilly Strata 2011 Conference, invites attendees to the Barnes & Noble track session where they will detail how they use Aster Data to gain deep consumer insights to improve targeting, purchase recommendations and deliver a more personalized experience.

Who: Aster Data customer, Marc Parrish, Vice President of Direct Marketing for Barnes & Noble, will be speaking on Tuesday, February 1, 2011 at 2:15pm.

What: Mr. Parrish will discuss his organization’s successful implementation of the Aster Data solution - the industry’s first massively parallel processing (MPP) analytic database with an integrated analytics engine - and the benefits Barnes & Noble is receiving from the solution. Specifically, Mr. Parrish will address the business challenges encountered and solutions being implemented to leverage their established brick-and-mortar sales channel (Barnes & Noble bookstores) as the business and its customers evolve to different products and mediums such as the NOOK™ eReader and online. Conference attendees will learn about the increased efficiencies Barnes & Noble has already realized, as well as anticipated benefits, including:

  • How data findings are impacting the overall business model – e.g.,  measuring impact of membership/loyalty program in different sales channels
  • Aggregation of multiple data silos onto a single platform
  • Deeper insights to customer patterns across multiple channels (online, in-store, in-café)
  • Faster marketing campaign creation and deployment to the end customer
  • Specific audience targeting via advanced recommendation engine
  • Lifecycle marketing, correlating current purchases with likely future interests

Where: O’Reilly Strata 2011 Conference is taking place on February 1-3, 2011, at the Hyatt Regency in Santa Clara, CA. Aster Data will be in Booth #307 in the Exhibit Hall and will be giving away Barnes & Noble’s award-winning, best-selling eReader, the NOOK.

For more information on Aster Data, please visit http://www.asterdata.com/ or call 1.888.Aster.Data (US) or +1.650.232.4400 (INTL).

About Aster Data
Aster Data is a market leader in data management and advanced analytics for diverse and big data, enabling the powerful combination of cost-effective storage and ultra-fast analysis of relational and non-relational data.
Aster Data nCluster is an analytic platform that incorporates a massively parallel processing (MPP) hybrid row and column database with an integrated analytics engine, allowing application logic to execute with data to deliver breakthrough performance and scalability. Aster Data's solution utilizes
Aster Data's patent-pending SQL-MapReduce to parallelize processing of data and applications and deliver rich analytic insights at scale. Companies including Barnes & Noble, Intuit, LinkedIn, Akamai, Full Tilt Poker, and MySpace use Aster Data to deliver applications such as deep clickstream analysis, recommendation and personalization analytics, real-time fraud detection, and churn analysis.

Media Contact
Stacey Burbach
Point Communications Group for Aster Data


The Best Insights Possible
Webcast: Analytic Platform, with Merv Adrian, Colin White, 10/28
Whitepaper: A New Approach for Large-Scale Data Management and Data Analysis
Whitepaper: Deriving Deep Insights from Large Datasets
Now that all our data is in one place, we can understand customer interactions across our entire [retail/ online/e-reader] ecosystem. (MapReduce helps researchers) see trends more quickly than possible in systems only using massively parallel processing.

Marc Parrish, Vice President,
Direct Marketing