Deeper Insights to Social Intelligence

Social networking is part of everyday life, connecting people from around the world who share interests and activities. By gaining collective intelligence about social connections, companies can provide more relevant content and connection recommendations while preventing unwanted spam or other user activity. The Aster Data analytic platform uniquely solves this problem by delivering deeper insights so you can target the right customers, with the right products and offers, at the right time, in a differentiated way.

Example Analytics

  • Web analytics – path analysis, attribution, user engagement, segmentation, and more. This is critical in making site design decisions to deliver the right content and advertisements to the most relevant user segments, improving their site experience.
  • Graph analysis – understand deeper behavioral relationships between members of a network; sort through billions of interactions to identify engagement, key influencers, and categorize behaviors to build more loyal connections
  • Recommendation engines – connect people or networks based on similar interests (i.e., similarity scores)
  • Abuse prevention – detect activity to prevent spam or fraud, or remove the abuser from the network

Featured Customers


See the presentation to learn how LinkedIn uses analytics to create data-driven products for members.


Read the case study to learn how MySpace scales analytics.


See the presentation to learn how Mzinga helps leading brands build more loyal social connections.

More Customers

The Best Insights Possible
Whitepaper: A Revolutionary Approach for Advanced Analytics and Big Data Management
Whitepaper: Deriving Deep Insights from Big Datasets
White Paper: Using Multi-Touch Attribution for Deeper Insight in the Customer Journey
MySpace gained a full understanding of what is happening online, immediately reflecting what people are doing on an hourly basis, both to give marketing efforts an edge and to identify customer issues before they spiral out of control.

Aber Whitcomb, CTO