Harnessing the Value of Big Data Analytics

By Shaun Connolly of Hortonworks and Steve Wooledge of Teradata Aster

Learn how to gain business insight using MapReduce and Apache Hadoop with SQL-based analytics.


Everywhere these days the buzz about “big data” challenges is nearly deafening. Most companies know how to collect, store, and analyze their operational data, but new multi-structured data types are often too variable and dynamic to be cost effectively captured in a traditional data schema using only SQL for analytics.

Read this white paper to learn:
How to convert huge volumes of complex, high-velocity data into insight
The benefits of a unified big data architecture for analytics
The importance of analyzing big data to increase customer retention and loyalty
How to choose the ideal big data analytics solution
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