“Our business is providing increasingly rich insights on customer trends hidden in rapidly growing volumes of data. Aster Data’s business-ready analytic packages, based on SQL-MapReduce, provide a competitive advantage to us through the richness and extensibility of analytics that can be rapidly delivered to our client base.  Analytics that were previously unimaginable are now running in 20-30 seconds.

Other analytics run with amazing responsiveness, showing the immediate benefit of SQL-MapReduce.  In some cases we have seen increases in response time from 45 minutes to seconds.”
– Richard Zwicky
Founder and President
Eightfold Logic

According to a recent industry study, 79% of marketers polled indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009 than the prior year. Attend this free webcast to learn how Eightfold Logic is leveraging advanced analytic techniques within Aster Data’s massively parallel processing database technology to more accurately measure and analyze online marketing impact


Watch this free webcast to learn about:

Best practices for cross-channel marketing analysis
SQL-MapReduce for simplification of complex analytics
High performance on queries that were previously not possible

About the presenter:

Neil RadenRichard Zwicky is Founder and President of Eightfold Logic. He drives the company's suite of products that are designed to offer search marketers the best set of solutions to address their customer acquisition needs. Widely regarded as a leader and visionary in the search marketing industry, he experienced first-hand the challenges of a Search Marketer in his prior role as Founder and CEO of the award-winning search marketing agency, Metamend. Prior to entering the IT space, Richard built a successful retail chain and created one of the Internet's first pure drop-ship eTail operations. A graduate of McGill University, Zwicky is a sought after speaker and regularly shares his expertise on all aspects of search marketing and analytics through speaking engagements at industry conferences and events worldwide.

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