Presented by:

Merv Adrian

Colin White

Merv Adrian
Founder of IT Market Strategy

Colin White
President of DataBase Associates Inc.


New and lower-cost analytic platforms coupled with increasing data volumes and information sources are driving an explosion of alternatives to the traditional "persist everything in an RDBMS"-based enterprise data warehouse. These analytic platforms employ a wide range of different techniques, technologies and deployment models to support new data sources and usage patterns.


The challenge for customers is how to exploit these new models for business benefit and how to match vendor offerings to any given pattern.


Some clear patterns of usage and strong preferences for key features emerged from a survey and interview series Merv Adrian and Colin White recently conducted. They will describe their findings on use cases, product expectations and effective selection processes in this discussion.

In this webcast, you will learn how to:

Choose the right solution and deployment approach
Develop and deploy based on your business needs and technology requirements
Enable best practices for data management and advanced analytics within your organization


About the presenters:

Merv Adrian founded IT Market Strategy after three decades in the IT industry. Merv spent six years at Forrester Research as Senior Vice President, during which he helped restructure the research organization after its acquisition of Giga Information Group, where he previously had been an analyst and research manager, executive editor of the monthly Research Digest and weekly GigaFlash, and chair of the GigaWorld conference (later Forrester IT Forum).


Colin White is the President of DataBase Associates Inc. and founder of BI Research. As an analyst, educator and writer he is well known for his in-depth knowledge of data management, information integration, and business intelligence technologies and how they can be used for building the smart and agile business. With many years of IT experience, he has consulted for dozens of companies throughout the world and is a frequent speaker at leading IT events.

Merv Adrian and
Colin White webcast
Register Now
- Merv Adrian, Colin White, and Aster Data
First Name
Last Name

* All fields required