Leverage the Science of Social to Create Customer,

Employee and Brand Experiences

Forrester Research, Inc. Senior Analyst James G. Kobielus has a wealth of knowledge about how new big data technologies help organizations leverage the science of social. Understand the options for social media and social analytic technologies and what differentiates a big data approach from others. Then hear how Mzinga uses the big data, Aster MapReduce Platform, in combination with social intelligence to bring value to their business and their customers through social influencer analysis.

Together they will address:

New questions digital marketing professionals are asking from social
New big data analytic techniques relevant to social influencer identification, including pattern, path, and graph analysis
Where the business value is in social influencer analysis
How to get started quickly and easily

OnDemand Webinar

Presented by:

Marc Parrish

Stephanie McReynolds

Francois Ajenstat

James G. Kobielus
Senior Analyst,
Forrester Research

Navdeep Alam
Director of Data Architecture, Mzinga

Stephanie McReynolds
Director of Product Marketing,
Teradata Aster

The OnDemand Webinar
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